What does SEM mean?
SEMstands for Search Engine Marketing, which is that set of services to provide your site with broad search engine visibility in an immediate, effective and economical way.
Neikos web agency is the ideal partner for web marketing activities that the company wants to outsource. Our services focus on strategic study and analysis for brand positioning and online sales of products and services.
Our SEM (search engine marketing) campaigns are tailored to the client’s needs and can be focused on specific products, targeted by customer location, consumption styles, and categories of interest. Daily through pay per click campaigns we bring thousands of visitors to our clients and their loyalty over time, is our calling card. In fact, Neikos has over 15 years of experience in promoting companies large and small to plan and manage national and international campaigns for them aimed at business growth.
Neikos web agency has been a google partner since 2004 and is a certified official reseller and has in its team operators with certifications recognized by Google.
How we operate on Google Ads
Search Engine Marketing campaign feasibility study and verification based on the brief provided by the client. Based on the target audience, keyword analysis and ranking to traffic estimates and position estimates are carried out for Google search and analysis and search for targeted sites, traffic estimates, and content relevancy assessment against the target audience in the case of Google display.
Creative study of the advertising campaign through copy and graphic advertising activities
What is the cost of SEM?
It is parameterized based on the time, quoted in man-hours, that the Neikos team will spend for the company in the form of consulting and services.
The time required is parameterized to the size of the company, the industry in which the company operates, and the goals to be achieved with the available budget. Included in the cost is the time spent by our experts in monitoring and managing the campaign for results reporting throughout its duration of the advertising campaign.
How does a Google Ads campaign work?
Google allows the placement on its search engine pages of short “text ads” in the form of links. Such ads appear in an area of the page expressly reserved for sponsored links. The appearance of the ad is linked to the choice of keywords: when the user performs a search for the chosen words (or phrases), they see short advertisements appear next to the organic placement results.
This tool is particularly effective for managing any campaign to promote products and services belonging to all kinds of product sectors. Being associated with specific keywords or phrases that will be on the first page of Google results when users search for that thing.
The position in which the ad appears and the frequency with which it appears are influenced by daily budget of the same and the current value of the chosen keyword. The more demand there is for that keyword, the more it costs. Equally important is the consistency between the advertisement and the content or proposal of the advertiser site as user satisfaction generates value that Google rewards with better rankings.
Other Google channels
The global search network includes Youtube, Gmail, Google Maps, Google Product Search and Google Groups.
Google Display network
We advise our clients to combine a search campaign with a campaign on the display network. The Google Advertising Network consists of a large group of websites and other products, such as email applications and blogs, that work together as Google’s AdWords ad serving partners. All websites and products are analyzed and monitored according to the rigorous standards adopted by Google, and selected by Neikos according to the target audience to be reached so that they are only ever published on high-quality websites and products and according to the content on them.
For these ads (text, illustrated, video, or rich media) Neikos defines automatic targeting based on the themes in the keyword list, manual targeting (based on specific placements you choose), or targeting based on the specific audience segments you want to cover.
Google Shopping
Google Shopping is Google’s price comparison engine. Allows you to have your products appear in a price comparator and pay only for clicks received with Adwords Management. It has a direct influence on the results provided after a Google search because in addition to traditional sites, images, and videos, photos of the searched product, price, and the retailers selling it are also presented.
The system is based on a feed with which Google automatically takes information about the ecommerce site. Through our Google Shopping consultancy you can run high-yield campaigns on Google’s comparator and equip your site, if it lacks one, with the necessary feed (via Google Merchant Center).
Ads with product tab are published in Google search results, in the business unit and on the right navigation bar along with other ads and are marked as “sponsored”. Customers can compare products and purchase directly from your e-commerce website.
Product card ads run when a user searches for your products on Google and Google Shopping. Google shows the customer a picture of your searched item, its price, and the name of the store. Customers who click on your ad are redirected to your website where they can purchase your item.
Activities at a glance
- target identification
- keyword identification
- banner design and implementation/text ad creation
- Kick off, start of the advertising campaign. Learning phase
- Initial verification after at least 7-10 days
- general marketing campaign monitoring
- keyword trend analysis
- CPC trend analysis
- Fine-tuning ads to maintain optimal CTR over time.
If you are interested in SEM services for business promotion, offered by our agency; we are present in Campania and Marche.
Contact one of the web agency’s offices in Benevento and Senigallia (Ancona),
by filling out the form.
