The spread of food ecommerce in Italy
Ecommerce , News , Useful info
Food ecommerce in Italy:
9 million Italians buy groceries online
Online purchasing of all kinds of goods is a widespread practice all over the world, but when it comes to the food sector, one often encounters very different data than one would have expected.
Foodecommerce in Italy, in particular, is growing. According to the Netcomm-Tuttofood study on ecommerce for Food & Grocery: in one year, the sector grew by 42 percent, spending 1.6 billion euros. The study shows that grocery has the highest purchase frequencies compared to the entire ecommerce industry, averaging close to seven purchases over the past 12 months.
One in three Italians have thus purchased food or beverages online over the past year, relying mainly on feedback acquired through reviews (in 30.3 percent of cases), from brand websites (25.5 percent) and marketplaces (24.8 percent).
The advantages of opening a food e-commerce
According to the results of surveys conducted by
Casaleggio Associati
there are numerous companies in the food sector that have decided to employ the Internet as a sales channel to build customer loyalty. Among the benefits found, the main ones are definitely:
- The largest number of customers reachable;
- The lower cost of managing online initiatives.
How to promote your own food e-commerce
In order to sell food products online, but especially to sell well, certain steps must be followed. It will then be possible to gain more visibility and thus increase the likelihood of success of one’s e-shop. It is necessary therefore:
- Have a mobile-oriented ecommerce platform (sales from mobile devices are growing steadily);
- plan a targeted social media strategy (never forget the persuasive power of a good image, especially in the food industry);
- Have an optimized website with content aimed at enhancing the brand image and able to engage users (special attention should be paid to the purchase process, which should be simple and intuitive);
- Carry out promotional activities that aim to build customer loyalty online and offline, for example by sending samples for customers to try and promote new products.
Selling online: the benefits for the entire Italian food sector
For the Italian food ecommerce sector, the increase in sales and the growth of sellers who decide to open the virtual shop is an advantage not to be underestimated. It offers the possibility of:
- make our products known not only to Italians but to the entire foreign public, which can undoubtedly enhance and increase the economy;
- enhance our territory and promote the high quality of the productions of small local entrepreneurs, who would otherwise struggle to establish themselves;
- access to a wider range of products, which is certainly an added value for the industry.
Neikos Digital Agency’s experience for the food industry
Neikos Digital Agency has diverse expertise in the food sector: with the creation of web portals, corporate websites, product catalogs, ecommerce, online marketing interventions, SEO activities, SEM, Social and strategies customized to the client’s business goals.
Neikos Web Agency’s food clients include both big brands and small companies of interesting typical products.
We recommend that you browse our selection of
works carried out for companies in the food sector
and discover some of the business solutions adopted to penetrate markets with the most appropriate business tools.
For the beverage sector, Neikos Digital Agency has created the following.
Winery
, a platform that includes everything a wine producer might need to create a website, present their wines and sell them online.
While, intended to meet the communication and online sales needs of companies operating in the food & wine sector, it created Cibus Market.
If you do not yet have an online shop and are interested in setting one up or improving the ecommerce you already have, we can set up an appointment to talk about possible prospects for your business.
Contact us
!
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