What is Shopping on Instagram?
Shopping on Instagram is a set of features that make it easy for people to shop from your brand’s photos and videos on Instagram. It all starts with your shop, your storefront on Instagram.
With the Instagram shop, you can turn your community into customers and help them discover and buy the products they love. The visual and interactive shopping experience that Instagram offers enables the simplification of the customer journey, the journey the consumer takes from desire to actual purchase.
Your shop
The shop is where you sell and share your brand story. Here people can view your products and collections.
Collections
Collections allow you to customize your shop by organizing products based on specific themes, such as new arrivals, gifts, seasonal trends, and so on.
Pages with product details
Product details pages provide relevant information about the items in your product catalog, such as prices and descriptions. They also show content in which the product is tagged on Instagram and send people back to your website to complete the transaction.
Purchases on Instagram (US only)
Instead of referring people to pages with product details on your website, use the purchase process on Instagram to directly enable in-app purchases. The feature is currently available only for eligible corporate and creator accounts in the U.S. We expect it to come to us soon.
To activate a shop on Instagram you must have an Instagram Business account and a Facebook Business manager. You can keep your product catalog updated automatically through integrations with Magento and WordPress ecommerces.
Don’t access the Business manager and don’t know how to create your Instagram shop? Contact us
Source: https://business.instagram.com/shopping
