WhatsApp Business for companies
WhatsApp Business was created with the clear goal of facilitating conversations between businesses and consumers by offering many more features than the classic version.
In fact, the quickest and easiest way to interact with companies is to chat, rather than phone or email.
In Italy, WhatsApp is first in the number of downloads and monthly active users and, together with Facebook Messenger, has experienced twice the growth rate of Facebook as evidenced by research on the past year by We Are Social and Hootsuite.
According to a worldwide survey done by Twilio:
- 89% of respondents prefer to communicate with companies through SMS and instant messaging apps;
- 77% keep notifications for messages active, while only 42% turn on notifications for social apps.
With WhatsApp Business it is possible to include a “click to chat” button on your website, thanks to which the user can send an instant message to the company and open a direct and immediate dialogue channel with it.
WhatsApp Business allows you to purchase products, request support and useful information.
WhatsApp Business Services
- Company Profile. WhatsApp Business allows the business to display a complete, verified business profile and include information such as: name, description, business category, Google geolocated address, phone number, email, business hours, and website. The account can be accessed via the Web;
- Fixed number support. WhatsApp Business can be integrated with existing landline numbers;
- Whatsapp Web, chats for the entire account can be accessed and managed through desktop and mobile devices, providing customer care with ease of use;
- Welcome message to contacts who write for the first time the software sends an automatic customizable message;
- Absence/Closing Message: you can set a customizable message that will be sent automatically;
- Quick answers. WhatsApp Business allows you to save and recall answers to frequently asked questions by typing “/”;
- Statistics of messages sent, delivered, read, and received;
- WhatsApp Business allows chats and contacts to be categorized according to certain labels.
