Brocanelli, online furniture catalog
Online furniture catalog selected from the best brands nationally and internationally
Customer
BROCANELLI SRL
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Online furniture catalog
The goal of Brocanelli srl is to offer its users not only a real online furniture catalog selected from the best brands, but also a space dedicated to the projects of the architects with whom it collaborates.
Brocanelli is an ever-expanding company, established in 1952 in Serra de’ Conti in the province of Ancona as a furniture store.
Over the years, it has expanded the range of products offered and to date, it ranges in home design in all its forms.
The 1,700 sq. m. showroom offers real settings dedicated to the bathroom, living area, kitchen and garden.
International design and fine craftsmanship.
Solution
The online furniture catalog, brands and related projects
Neikos Digital Agency, in collaboration with Lab81, which handled the creative direction, carried out the restyling of the website.
The site developed on WordPress platform features a responsive design, compatible with all devices both fixed and mobile.
The furniture catalog highlights several categories:
- Floor and wall tiles
- Bathroom furniture
- Kitchens
- Living area
- Doors and fixtures
- Fireplaces and stoves
- Outdoor furniture
- Home and table accessories
- Indoor and outdoor lighting
Each product category recalls the brands selected by Brocanelli srl for its showroom present in Serra de’ Conti. This customer attribute allows for quick and easy navigation within the site.
The Brand page offers the list of brands chosen by Brocanelli to meet all user needs: flooring, wall tiles, bathroom furniture, doors, fixtures, fireplaces, kitchens, tableware and outdoor solutions.
Each brand is presented with a brief description, photo gallery, and related to relevant projects.
The Handmade page allows Brocanelli to be known as itself a brand.
In fact, the company manufactures and processes its own materials and products with unique characteristics, such as:
- Continuous resin or concrete floor and wall tiles
- Continuous cementitious mortar coatings
- Oak floors
- Briccole
In addition, Brocanelli devotes ample space to the architects with whom the company collaborates. This page is intended to be a space for visibility as well as food for thought on design issues.
The Projects page presents the list of projects that stand out for the sophistication of the solutions adopted in terms of finishes and furnishings.
The Buy Now page is the virtual showroom page where users can choose from more interesting proposals at discounted prices.
Regarding the Product, Handmade, Projects and News sections, Neikos Web Agency has created customer attributes to make site navigation easier, thus enabling a better user experience for the user.
Engine positioning (SEO)
For Brocanelli srl, Neikos Web Agency is studying an SEO optimization campaign.
- Analysis on web search dynamics, relevant to the type of industry where the client operates with a focus on the keywords most used by users, analysis of overall search volume on geographic areas of interest.
- Optimization of site pages
- Copywriting: writing relevant content
- Plugins: setting SEO plugin and developing search algorithms on the site
- Monitoring and objectives: fixing goals, analysis shortcuts
- Analysis of statistical data