Development Portal ads AffareTrattore.it
Tractor Deal, online marketplace for selling used farm machinery
Customer
Affare Trattore
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Realization of the portal
Marketplace for the sale of agricultural machinery
DealTreator.it – which has been playing a leading role in the Italian agricultural machinery sales scene for a number of years – was born from the insight of a young Samnite entrepreneur, which, after launching the portal a few years ago, is relying on neikos in 2019 for a complete refactoring, from graphics to software, to offer users new functions and new automation at all times.
The client’s need was to be able to create a classifieds portal that could offer users results, a smooth and satisfying user experience, with multilingual content that could cover the European tractor and agricultural machinery market (with the birth of the “global” version intractor.com )
Solution
CMS
Neikos , building on previous experience gained over the years in the field of classified Ads management software, for example made for Realigro and Cheprofessionista, completely redesigned the platform, starting with the open source framework“Laravel.”
During software development, special attention was paid to the design and optimization of UI and UX, so as to achieve speed and ease of use while aspiring to the ultimate browsing experience.
Thegraphic design, carried out by neikos creatives, complemented what had already been set up through the software, focusing on layouts that are always effective, simple and intuitive, aimed at stimulating immediate direct contact between retailers and buyers, both in desktop and mobile
The creation of a Progressive Web App, available for Android and iOS operating systems, complements and concludes the project.
Main features of the CMS
The realized software enables the platform administrator:
- Total management of ad categories, sorted among multiple levels, defining fully customizable fields for each, managing its main attributes and characteristics
- Management of brands and models, by individual ad category
- Complete management of users and their private or business profiles
- The management of business showcases activated by advertisers
- The publication and management of Native Advertising
- The creation of landing pages intended for lead generation
- The management of packages of Services for sale and the control of payment flows, in a fully automated manner
To registered users:
- Manual creation of an account or through Social Connect
- The creation of a company profile, with specific characteristics by type of activity carried out
- Guided ad placement, with photo galleries and geo-location
- The subscription of services, such as subscription packages or native advertising
- Consultation and management of their reserved area: subscribed services, ads, showcases, contacts received, statistics
- The creation of descriptive showcases of one’s business, with data, images and related ads
Communication and web marketing activities
To promote the ad portal in order to build its audience potentially interested in AffareTrattore services, the activities carried out were in detail:
- Design and consultancy to define a strategy for online positioning and presence
- Research and target selection
- Reporting and customer support
SEO Search Engine Positioning
The work includes all those activities aimed at increasing the volume of traffic the website receives from search engines:
- Installation and Configuration SEO Tools
- Selection of keywords
- Meta tag writing: title and description
Web marketing tools
- Market Analysis
- Search Console Activation
- Monitoring conversions on Google Analytics
- Monitoring positioning progress day by day using SEO Suite
- Google Pay per Click advertising campaigns (search and display)
- Integration and data exchange with online magazine AffareTrattore Magazine in support of the Classifieds Portal