Filippetti Yacht, luxury yacht

The solution designed and implemented by Neikos Digital Agency is a responsive web portal in 5 languages that aims to accompany users in their search for the boat that best represents their way of experiencing the sea.

“The different styles of going to sea enshrined in the Filippetti Yacht brand.”

In 2009 the Filippetti family founded the Filippetti Yacht company. Fausto Filippetti, founder of Pershing and a major player in Italian yachting for 30 years, is joined by his children Martina and Giovanni.
The shipyard builds three lines of boats: the Open Daemon, Flying Bridge Evo, and Green Yachts.

The yachts’ detailed data sheets and extensive photo gallery

The images create a strong appeal and point to the shipyard’s cutting-edge design and craftsmanship, while also appealing to the emotional aspects of sailing.
The company’s yacht proposals are presented with detailed fact sheets with all technical specifications, extensive image galleries, and videos illustrating the properties and characteristics of Filippetti’s three signature lines.

Particularly comprehensive is the Second hand section, where you can find numerous used yacht proposals, available for both sale and charter.
The area allows for an orderly exploration of products in relation to one’s search parameters: model, brand, shipyard, and boat type.
There are also sections with the largest, smallest, newest, and most viewed boats.

The new responsive layout is designed to provide the best user experience for the user.
Giving prominence to the striking images of the boats and ensuring readability and usability regardless of the device being used, whether desktop or mobile.

The flagship of the site is the sophisticated software developed specifically for Filippetti Yacht and its Second hand section, managed directly by the company’s sales staff.
The application registers interested customers, enabling them to interact with the sales agent on a one-to-one basis, enables the recording and tracking of inquiries, processes detailed statistics, and integrates with the company’s CRM.

Product catalog

The 25×25 hardcover catalog with luxury fittings.
It was designed as a prime business card to introduce the company, values, partners, and yacht range.
The catalog had to have a prestigious look, an important format, but at the same time practical, to be carried, leafed through, and displayed in a bookstore, as in an exhibition booth.
The photo and text layout cages have been set on some variants to allow greater emphasis on a photo, rather than text, and vice versa. Minimal is also the choice of lettering.
For the paper, we opted for a premium solution of a satin white, which lends elegance to the image. The hot-stamped logo on the cover, in silver, becomes the identifying mark of the brand throughout the communication.

Press campaign

Design of press campaign Navetta 26, Navetta 30, both teaser and World premiere, at the 2012-2014 Cannes boat shows.

SEO

Activities carried out by Neikos Web Agency:

• analysis on web search dynamics, relevant to the type of industry where the client operates with a focus on the keywords most used by users;
• Analysis overall research volume on geographic areas of interest;
• Optimization of site pages through the inclusion of content, instructions, hypertext, recognizable by search engines;
• Copywriting activities: writing relevant content;
• SEO plugin activation and setting and search algorithm development on the site;
• Monitoring and objectives: goal fixing, analysis shortcuts;
• Checking results on url specific content pages handled;
• Analysis of statistical data;
• Document storage and reporting to the client.

SEM

Web marketing activities initiated by Neikos Digital Agency focused on communicating to prospects through targeted advertising campaigns, both on Google search and Google Display.
In this way, specific targets were intercepted in all the countries concerned.

• Marketing consulting;
• Google Pay per Click advertising campaigns (search and display);
• Web Analytics.

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