GJ Hairdressing
Hairdressing & Online Beauty Shop
Customer
Karisma
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GJ Hairdressing was born from the passion and professionalism of hairdressers
Luigi and Jole.
In recent years, they have been engaged in a path of growth focused on training in major National and European Academies.
The ability to innovate in an ever-changing market, combined with specialization in the field, contributed to the birth of the new online project:
Ecommerce hair treatment products
The goal of Gj Hairdressing is to offer its users an online ecommerce showcase for hair treatment products from among the offerings of the most popular brands.
The need, therefore, is to make available to potential customers a “user friendly” platform equipped with tools capable of simply and intuitively guiding the visitor through the product selection to the purchase process.
Solution
The platform
Neikos Digital Agency has created a site where the choice of minimal design is justified by the need to give products a primary role.
One of the main goals, in fact, was to guide the user in choosing which product to purchase by providing simple and intuitive interfaces.
Promotion strategy
Seo and Sem and social media marketing
For Gjhairdressing, Neikos Web Agency is planning SEO optimization interventions with the aim of producing results in a short time in terms of increased visits and user conversions. As far as Search Engine Marketing interventions are concerned, Neikos Digital Agency is creating targeted campaigns with the clear objective of promoting the new store through Display Network, a Search campaign, on the other hand, will intercept users interested in the type of product offered and google shopping ads will aim to increase website conversions. Finally, editorial and promotional strategies on facebook and Instagram channels will complete the digital marketing plan.
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