IMEA facilities
Web catalog, Data sheets of completed industrial plants
Customer
Imea impianti
Sector
Intervention
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Online plant catalog
IMEA Impianti, a company located in Calcinelli di Colli al Metauro, relied on Neikos Digital Agency to create an extensive online plant catalog organized on a site designed and developed on WordPress. The online plant catalog was designed and created specifically to increase visibility of all products, from smoke and dust extraction systems to dust storage silos, from individual cleaning booths to suction benches, from pellet production equipment to centrifugal fans.
The company, since 1973 has been designing and manufacturing industrial vacuum systems (central vacuum, industrial air treatment systems, air and dust filters) in Italy and abroad for numerous sectors, including marine, carpentry, chemical industry, energy recovery from biomass.
Solution
The structure of the site developed on WordPress
The work is a redesign of a website previously done by Neikos Digital Agency. Designed and developed on WordPress, it is available in two languages: Italian and English. The responsive design allows the site to be enjoyed from any device, both fixed and mobile.
The layout focuses on the easy navigability of the site and the clarity of the information provided. The site’s Home, enhanced by two full-screen headers that invoke air and environment, is intended to highlight: the company, the online plant catalog, and certifications.
The online plant catalog is presented as a set of data sheets that describe in detail all the features of each product and are accompanied by an extensive photo gallery. In addition to emphasizing the design, manufacture, assembly, and testing of industrial vacuum systems, the company, manufacturing plant, and certifications and references divided into companies and agencies are presented.
Through the portal, the company updates customers on news, adjustments to new regulations, and participation in national and international fairs and events.
Web marketing
The web marketing strategy adopted by Neikos Web Agency for this client produced visibility and business results both in Italy and abroad.
The strategy was set to give visibility to different types of plants. The result achieved is excellent search engine rankings of desired keywords that have generated streams of new contacts and commercial efficiency in bid presentation.
All this, was achieved through a mix of SEO-SEM services designed and implemented by a dedicated team and customized on the client with respect to his industry.
The strategy of comparative keywords, allowed the company a top ranking, even compared to competitors. Reports made using Web Analytics systems to track goals made initiatives and opportunities measurable.