Italy Moto Tour
Motorcycle tours among the countless beauties Italy has to offer
Customer
Italy Moto Tour by Oscar Vici
Sector
Intervention
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Motorcycle tour
Neikos Digital Agency designed and developed on the WordPress platform the Italy Moto Tour website in order to introduce the company, which has recently entered the tourism market, to a specific target audience interested in the particularity of the service offered.
The purpose is to ensure that the company can offer its services to an extended target audience on a worldwide basis.
The WordPress platform for choosing motorcycle tours
The site, in Italian and English, built on the professional hosting service Neikos, features a simple and intuitive interface, thanks to which convenient and immediate navigation between the various sections is possible:
- The most important is the one devoted to tours, divided by destinations or categories. They are presented in detailed fact sheets, where all trip information can be found: date, tour map, full itinerary, terms, additional services and gallery.
- A second no less interesting section is dedicated to the second service that Italy Moto Tour offers: motorcycle rental for all those who love to travel on two wheels or want to take a different vacation.
The Italy Moto Tour site, made with responsive web design is able to adapt graphically automatically to all devices, both fixed and mobile.
Thanks to SSL encryption, maximum site security is guaranteed, as well as protection of users’ privacy and sensitive data.
This is a prerequisite for sites such as Italy Moto Tour where online payment transactions are possible.
Fundamental is the training of the client, who will be able to manage his or her own space completely independently.
Solution
Neikos promotion strategy
SEO
Neikos Web Agency is implementing an SEO optimization campaign for the Italy Moto Tour site which includes the following activities:
-Initial site and market analysis.
-Activating Search Console
-Monitoring conversions on Google Analytics
-Installation and configuration of SEO Plugins
-Selection of keywords
-Writing meta tags: title and description
-Inserting alt tags for images
-Inclusion of the hreflang tag, to allow the search engine to recognize the site as multilingual
-Content strategy activities
SEM
Adwords advertising planning for Italy Moto Tour is adopting different marketing strategies.
The strategies are aimed at raising awareness of the company and its services both in Italy and abroad, through Search and Display campaigns, targeting a specific range of users.
Social media marketing
Regarding the social network Facebook, Neikos is creating the activity page “Italy Moto Tour.”
A sponsorship campaign aimed at promoting the trips and rental service the company offers will be planned. It enables communication to both Italian and foreign audiences.
Approach and tools used
-WordpressSEO Optimization, Google Search Console, Widget for Google
-Facebook: channel optimization, start prospect segmentation campaign.
-Editorial management: content curation activities aimed at promotion.
-Creation of local Google business tab(Google My Business)
Connection and conversion
Using visit monitoring tools, such as Google Search Console and Google Analytics, it is possible to observe user behavior and optimize results by refining the various marketing strategies adopted.
For more information and a free quote fill out our contact form.
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