Nicolini Atelier, jewelry ecommerce
Strong and recognizable brand through a jewelry ecommerce portal.
Customer
Nicolini Atelier gioielli
Sector
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Jewelry Ecommerce
Neikos Digital Agency initiated for Nicolini Atelier Gioielli a solution aimed at the clear objective of repositioning the business through an effective brand policy: from artisan workshop to a real solid and recognizable brand through a jewelry ecommerce portal.
Our goal is to introduce the Nicolini brand to a broader, well-defined target audience through innovative web marketing.
The web solution for jewelry ecommerce
A jewelry ecommerce portal and all Nicolini’s collections has been developed with Magento technology, usable in two languages: Italian and English.
Nicolini Shop is presented with an elegant and neat web design in line with the personality of the atelier.
Through a simple and smart interface, the site presents the different collections divided into categories to offer the user an immediate and intuitive way to search for the item.
The item is displayed in data sheets that present its features, prices, and detailed pictures (of the single and worn product).
The Nicolini Shop site, developed with responsive design is compatible with all devices, both fixed and mobile.
Neikos professional hosting services ensure proper management and maintenance of Internet service by guaranteeing, along with SSL encryption, maximum security and privacy protection.
SSL encryption is critical for sites like Nicolini Shop where users share their sensitive data for online payments or other personal information.
It is important to minimize the risk of this data being intercepted and misused by third parties.
For the success of the site then, essential is the training of the client who learns the use of useful strategies to know how to better manage their space.
Solution
Neikos promotion strategy:
Neikos Digital Agency implemented a revamp of the “Nicolini gioielli” Facebook page through campaigns aimed at launching new products (Babol, Black Diamonds, Letterine).
Strategic management of the social channel has brought successful results and a significant increase in fans in just four months of operation.
SEO and SEM
Neikos SEO activities for the Nicolini Shop site are:
-Initial site and market analysis.
-Activating Search Console
-Monitoring conversions on Google Analytics
-Generation sitemap ita/eng
-Installation and configuration of SEO Plugins
-Selection of keywords for each product category
-Writing meta tags: title and description
-Inserting alt tags for images
-Canonical link management for products in multiple categories
-Inclusion of the hreflang tag to allow the search engine to recognize the site as multilingual
-Insert rich snippet
-Inserting Open graph tags
-Send sitemap to Google search engine (ita/eng)
As far as Ads advertising planning is concerned, Neikos Web Agency is creating targeted campaigns with the clear objective of promoting the Nicolini brand through Display Network, publicizing some types of products both in Italy and in the most commercially active nations through a Search campaign, and building loyalty to the already acquired audience through Remarketing activities both on the main websites with a predominantly female target and on local newspapers ( ilfattoquotidiano.it, pianetadonna.it ilrestodelcarlino.it, corriereadriatico.it, pourfemme.it, donnamoderna.com, etc.).
Approach and tools used
-Magento SEO Optimization, Widget for Google, Google Search Console, Sitemap.
-Facebook: channel optimization, start prospect segmentation campaign.
-Editorial management: posting content consistent with editorial line, content curation activities aimed at promotion.
Connection and conversion
Through strategic web marketing and constant monitoring of visits and user behavior using Web Analytics services, we have strengthened the customer relationship between atelier and customers, maximizing results.
We have achieved significant growth in the number of fans/followers resulting in increased direct visits to the store and online shop.
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If you have a business and are considering an ecommerce or social media project for your company, for more information and a free quote fill out our contact form.