Occhialuto, ecommerce sunglasses
Ecommerce sunglasses for men, women, children. Magento technology.
Customer
Occhialuto - eyewear eStore
Sector
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Ecommerce sunglasses
Occhialuto’s goal is to offer its users an online showcase for ecommerce men’s, women’s and children’s sunglasses chosen from the most popular brands.
A group of industry professionals decided to combine their professional skills to select quality products at affordable prices.
The need, therefore, is to make available to potential customers a “user friendly” platform equipped with tools capable of simply and intuitively guiding the visitor through the product selection to the purchase process. In addition, like all new ecommerce ventures, Occhialuto needs to gain online visibility.
Magento platform for sunglasses ecommerce
Neikos Digital Agency has created a site where the choice of minimal design is justified by the need to give products a primary role.
One of the main goals, in fact, was to guide the user in choosing which product to purchase by providing simple and intuitive interfaces.
The choice of Magento technology , guarantees the customer a high-performing ecommerce catalog.
Solution
Neikos promotion strategy
Seo and Sem and social media marketing
For Occhialuto, Neikos Web Agency is planning SEO optimization interventions with the goal of producing results in a short time in terms of increased visits and user conversions.
Seo activities already implemented by Neikos for the Occhialuto site are:
-Initial site and market analysis.
-Activating Search Console
-Monitoring conversions on Google Analytics
-Sitemap generation
-Installation and configuration of SEO Plugins
-Selection of keywords for each product category
-Writing meta tags: title and description
-Inserting alt tags for images
-Canonical link management for products in multiple categories
-Insert rich snippet
-Inserting Open graph tags
-Send sitemap to Google search engine
As far as Search Engine Marketing interventions are concerned, Neikos Digital Agency is creating targeted campaigns with the clear objective of promoting the new store through Display Network, a Search campaign, on the other hand, will intercept users interested in the type of product offered and google shopping ads will aim to increase website conversions.
Finally, editorial and promotional strategies on the facebook channel will complete the digital marketing plan.
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