Petrillo Torroncini online confectionery
Production and sale of Croccantino del Fortore
Customer
PETRILLO TORRONCINI
Sector
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E-COMMERCE FOOD
Petrillo Torroncini is a Samnite company based in Montefalcone di Val Fortore that has been an expression of craftsmanship and genuineness in the production of nougat and specialty sweets for more than 30 years.
A story that was born from the passion of Antonina Petrillo, a strong and tenacious woman who, at the age of thirty-eight, decided to learn the “secrets” of Giorgio Vitale, a historic pastry chef from Montefalcone di Valfortore who, since 1927, had started the confectionery tradition of the small town.
Client Petrillo approached our agency to commission the graphic and functional redesign of the website. The needs: to consolidate brand establishment within its industry and to develop a direct sales channel through the creation of an e-commerce designed for state-of-the-art mobile devices and graphically curated.
Solution
Cibus Market B2C
The first step was to improve the readability of the Petrillo Torroncini brand, for its more suitable use on different communication tools.
The next phase involved the design and implementation of the e-shop website with the Cibus Market solution, an e-commerce created by Neikos on Woocommerce platform and intended for Food companies to sell fresh or processed products.
A slider with impactful images and videos, company and service pages, organization of the catalog into categories, and showcase of the latest news on the home page are just some of the strengths of the project Petrillo Torroncini. Simple navigation paths and clearly visible call to action (call to action) on the pages and in the catalog facilitate and enhance the browsing experience of the Customer, who on the site can inquire about the company, purchase products or send inquiries through the fillable form.
SEO and Social
For the Client Petrillo Torroncini SEO tools were installed to automate and improve search engine optimization of content. Through the installation of Google Analytics and subsequent data monitoring and analysis, targeted marketing strategies are planned for the Client. They complete the project Petrillo Torroncini the integration of Social tools, such as synchronizing the product catalog to the Facebook e-shop.
Client Petrillo Torroncini’s experience with Neikos
It is among the most uplifting, professionally and humanly, the experience with Neikos, a team of experienced and punctual professionals with whom we engage in a dialogic and ongoing relationship not only during the design and implementation phases of the site but also after them. Their professionalism and expertise are a guarantee of results.
Only a few months after the launch of the new site, upgrades in terms of sales and visibility are tangible, with important outcomes made possible by both the integration with various social media and the Facebook showcase and the synchronization of these with our online product catalog. An interactive communication circuit of obvious and fruitful utility was created among the different tools.
Sofia Tudisco