Urbani Truffles USA, truffle ecommerce

In general, the work done for Urbani was as follows:

• E-commerce platform upgrade;
• Adoption of a visual redesign of the site, aligning it with the corporate communication of the parent company;
• Adoption of incentive tools (couponing, quantity discounts and gift cards);
• Use of Web Analytics to analyze statistical data and thus meet customer expectations.

Online truffle catalog in a performing ecommerce platform

We designed and implemented a new web area dedicated to the entire product range.

To adapt the business model to U.S. operating standards, Neikos Digital Agency used the Magento e-commerce platform, customizing:

• The online catalog management process;
• customer management;
• order management;
• logistics and shipping;
• online payments.

The online catalog covers the whole range of truffle-related products.
Each tab presents in detail the technical characteristics, ingredients, price and desired quantity.
The user is also directed to choose other products that may be useful when making the desired purchase.

SEO Search Engine Positioning

The work, which began in April 2009, still continues today and includes all those activities aimed at increasing the volume of traffic the website receives from search engines.
Organic, or natural, positioning achieved through SEO is the most effective web marketing tool geared toward established and stable results over time.
The increase invisits and conversions to customers has been growing steadily since 2011.
In 2013 it served over 70 thousand visitors from Google (over 60%). Visitors doubled from the previous year and quadrupled from 2011.

Keywords advertising, Display advertising

In 2013, tools are refined.
Beginning in the second quarter, Neikos Web Agency will study and field advertising planning on Adwords localized in the U.S. to promote and sell products online.
The set goal was to increase visibility in search engines and portals dedicated to the Food & Lifestyle sector. For this reason, we have paid more attention to the creation of text messages and banner ads.
The campaign produced nearly 1 million targeted advertising passes, with a very high conversion rate into sales. In short, a great success!

Web Analytics to maximize results

A service tailored to the client’s business model and aimed at maximizing the results of the initiative.
Web Analytics constantly monitors the visits and behavior of various users. This tool provides a complete overview of site performance and conversions achieved.

• Navigation path analysis;
• Creation and monitoring of short trips by objectives;
• keywords monitoring and SEO-SEM placements. Search engine marketing activities along with co-branding initiatives with Oprah Winfrey are decreeing success for this site of the highest quality Italian gastronomic specialties.
• Analysis of online sales;
• couponing analysis;
• Criticality analysis and bug fixing.

Web marketing activities were focused on communicating to active customers through direct mailing and social networks and through targeted advertising campaigns on both Google and Facebook.
In detail:

• Marketing consulting;
• Site optimization;
• Creativity and graphics;
• Copywriting;
• Google Pay per Click advertising campaigns (search and display);
• Couponing activities to provide customers with discount codes to use in the store;
• Email marketing activities;
• Sweepstakes activities;
• Social animation activities.

Customer feed

After an analysis of agency offerings in the U.S. and Italy, we decided to turn to Neikos Digital Agency.
It was a winning choice: thanks to Neikos, traffic and online sales on our website increased significantly, and the graphic redesign was well received by our customers.
The Neikos team stands out not only for its high level of professionalism, but also for its helpfulness and attentiveness.
For these reasons, Urbani USA and Neikos have been collaborating since 2009 and will continue to collaborate in the future.

Nazzareno Miele. Urbani Truffles USA

Are you interested in a similar project for your company?
If you are an owner or manager of an agribusiness and need to develop a similar web project, contact Neikos and talk to one of our consultants or fill out our contact form to tell us about your project and goals