The tools of web marketing

Talking about web marketing, means looking at different tools that help companies communicate effectively.
It is not always easy for the company to figure out which strategy to apply and where to invest its time and money.
The goal of every company is to present the brand and products in an attractive way, so as to reach the target market and goals.

Therefore, it is useful to understand which activities fall into this macro-category:

• SEO Positioning
  (Search Engine Optimization), website optimization for search engines.
  The term SEO refers to all activities aimed at increasing the volume of traffic a website receives from search engines. Good positioning on engines is functional to the visibility of the products and services sold
• SEM online advertising.
   campaigns tailored to the customer’s needs, focused over time and on specific products, geolocated according to customer location, consumption styles and categories of interest
• social media marketing: from identifying the objectives for the social media marketing campaign to choosing the channels useful for achieving results, from content writing to publishing on social networks
• Email marketing: study and creation of the customized email marketing campaign according to the client’s needs. Different types of content can be shared, from newsletters to discount codes and so on

The development of the digital marketing plan

Once all the activities that belong to the macro-category of web marketing are listed, it is useful to understand for the company what marketing strategies to activate.

Neikos Web Agency can develop customized digital marketing plans, following several basic steps:

• market and competition analysis: it is important to analyze the target market and competition to have a complete scenario;
• Goal and target definition: promote the brand and products, build customer loyalty, and increase brand visibility.
  Identify the target audience to be reached;
• choice of tools: the choice of tools is critical to the success of the marketing plan;
• quantification of the budget, in line with the goals to be achieved, the target audience, and the chosen tools.

If you would like to learn more about all these activities, contact Neikos Web Agency.