Facebook is the social network most used with 2.910 million monthly active users on a global scale.
The strategic work of advertising planning on this channel (and the related Instagram and Audience Network) is clearly very important for growing one’s business, and involves several activities:
- Definition of target audience based on socio-demographic data
- Goal setting
- Campaign structuring (campaign, ad group and advertisement)
- Selection of budget and bidding options
- Choosing the right type of advertising format, from the most traditional (images, video, carousel, slideshow) to the most complex and innovative (interactive experience and collection) and then creating quality content
- Campaign optimization based on results and budget
Case study of how our client’s ad appears in Facebook and Instagram feeds:
We help companies preside over communities not only on Facebook, but also on Instagram, Google my business, Twitter, YouTube, LinkedIn.
To build effective campaigns, we guide companies in defining the best ways to integrate social campaigns into the marketing mix.
For any questions or clarifications, or for a free consultation, please do not hesitate to contact us. We will explain and initiate the right social media marketing strategies.
