Lead generation for e-commerce: marketing strategies to increase business
Building on the professionalism and expertise gained from years of experience in online marketing and the world of e-commerce, we at Neikos Digital Agency develop customized projects and tailored solutions to promote the image and products of companies in Italy and abroad through targeted inbound marketing and lead generation strategies.
Doing Lead Generation is now indispensable for any company that wants to be competitive and grow your business, identifying new interested potential contacts and obtaining higher chances of conversion through a precise funnel marketing path, whereby a simple user is transformed into an active customer by going through the four key moments: awareness, interest, desire and action.
Lead generation, or the process of generating leads, is based on a set of inbound marketing techniques that enable a company to attract people who are genuinely interested in the product/service it offers, prompting them to get in touch with the company in an autonomous and involved way.
In the digital world, this set of techniques translates into SEO, SEM, Content Marketing, Social Media Marketing and Email Marketing activities.
Why it is important to do lead generation
Today we are used to having all the information we care about at our fingertips.
With a few simple clicks we can become an expert on a product or service, even before we make direct contact with the company itself.
Therefore, it is becoming increasingly important for companies to develop a strong digital presence, communicate in a direct, accurate yet engaging way, and focus on generating new leads.
Neikos Digital Agency supports companies in this growth process, offering the tools and knowledge needed to be able to achieve results in terms of awareness and conversion.
First, the essential first step is to conduct research to identify the correct target audience and understand their wants and needs.
Next, it is critical to use personalized and clear communication so that potential customers can be attracted based on various factors, such as engagement, demographic information, or individual interests.
Once the potential customer has shown interest, it is important to know how to capture their contact through a specific Call To Action (CTA), and then build a conversion strategy.
The contacts generated through this strategy have come into contact with the company-and the services/products it offers-autonomously.
They are active and genuinely interested contacts.
For this reason, they show a greater inclination to purchase.
The most common strategies for activating proper online lead generation are:
- The download of a free resource;
- Subscribing to a newsletter;
- Webinar registration;
- The sending of a free product sample.
If you would like to receive more information regarding lead generation, contact us
