Marco Proietti, luxury shoes e-commerce
LIFE IS IN DETAILS
Customer
DIAMANTE LUXURY MANAGEMENT SRL
Sector
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Marco Proietti
Mine are not shoes. They are women.
“Life is in details” is the guiding principle of Marco Proietti’s design choices. After graduating from the Academy of Costume and Fashion in Rome, he began his professional career with the Ittierre Group. It is with Versus, the young line of the Maison Versace, that the world of accessories opens up to continuous conquests, with a series of collaborations with other brands, which will lead him to design real must-haves worn by the most famous international celebrities in the world of music and cinema. Her extremely glamorous style favors shapes that enhance allure and sensuality, combining attention to proportion and taste in refinement.
Solution
WordPress ecommerce for Marco Proietti
Marco Proietti, entrusted Neikos Digital Agency with the task of creating a new website by setting two main objectives: on the one hand, to guide the user on a virtual journey through the “glamorous” world of his brand, and on the other hand, to offer an international audience the opportunity to purchase his iconic creations.
The concept design for The Marcoproietti.com ecommerce takes its cues from the style of its creations. Elegant web design, timely choice of fonts, combined with a refined photo shoot place the focus of the visitor’s attention, the brand and the product.
Marco Proietti’s WordPress ecommerce, can be accessed in two languages: Italian and English. Users from different parts of the world are automatically redirected to the Marco Proietti website in the language of the browser they are browsing with.
The site allows users to discover Marco Proietti’s creations through a simple interface designed to offer immediate paths of consultation and research.
Responsive design, ensures an optimal user experience that makes the site compatible with all devices, both fixed and mobile.
Customers can shop by following an easy and intuitive process, paying for products with credit cards, through Paypal.
Communication and web marketing activities
To promote the ecommerce in order to build its audience potentially interested in the Marco Proietti brand, the activities carried out were in detail:
SEO Search Engine Positioning
The work includes all those activities aimed at increasing the volume of traffic the website receives from search engines:
- Installation and Configuration SEO Tools
- Selection of keywords
- Meta tag writing: title and description
Web marketing tools
- Market Analysis
- Search Console Activation
- Monitoring conversions on Google Analytics
- Monitoring positioning progress day by day using SEO Suite
- Google Pay per Click advertising campaigns (search and display)
Social media marketing: Facebook and Instagram
- Design and consultancy to define a strategy for online positioning and presence
- Target audience research and selection
- Reporting and customer support
The ecommerce of Marco Proietti thanks to the team Neikos Web Agency, complied with the General Data Protection Regulation (GDPR) and adopted the SSL certificate to make the website safe and reliable for those who browse, where their sensitive information is shared for online payments or other personal information.
It is important to minimize the risk of this data being intercepted and misused by third parties.
The web solution for clothing ecommerce
The Marcoproiettidesign.com ecommerce created by Neikos Web Agency can be considered a typical solution, ideal for businesses that need to manage a product catalog and with different customizations.