What are people really looking for on Social Media? The answer is: interaction.
Why do users often prefer to research a professional or company on Facebook or Instagram? Because on social media he can interact with other customers and the company itself, ask for information and also seek reviews from comments.
This creates trust, which is indispensable for acquiring customers, but especially for retaining them. The buyer does not rewill only cord about the purchase made, but also about you and your business. A Loyal, satisfied and informed community is one of the greatest results that can be achieved with social media marketing.
Social media marketing communication strategy
After analyzing the activity, its objectives, target audience and budget to be invested, we proceed with the definition of a strategy and an editorial plan.
Define a strategy and editorial plan
The communication strategy is defined by the company’s identity, goals, competitor activity and budget. Depending on these aspects, a editorial plan in which to divide the content into macro topics in order to alternate between the various points of interest that pertain to different business areas and activities.
The strategy defines the tone of voice, graphics, images and cadence of publication, appropriate days and times.
Create content pertaining to
Before publishing content, it is necessary to define the message you want to send and the purpose of each post. Photographic images, graphics, copy and hashtags are of value if:
- They give interesting information
- They entertain users
- They tell something inherent
Be easily recognizable
The company must be recognizable and identifiable On the various social networks. Logo, fonts, colors and content graphics must be consistent.
Not only images
The best strategies on Social Networks involve different content to be posted. In addition to the classic image with copy, it is preferable to include the following links, graphics and videos. The goal is to generate content that entices users to interact by clicking, commenting and sharing.
Involve those who follow you
È important respond to comments and questions, be consistent and maintain the right language.
For any questions or clarifications, or for a free consultation, please do not hesitate to contact us.
We will explain and initiate the right social media marketing strategies.
