Strategies for generating profits and getting results
The four basic steps when deciding to undertake a direct email marketing campaign are:
- Editorial plan conception;
- search contacts;
- sending newsletters;
- control of reports
At the first stage, Neikos Web Agency based on the purpose of the marketing activity to be undertaken, be it sales support, product launch, or corporate communication, develops a thorough study to organize, manage, and plan email marketing activities together with the client.
Based on the goals and editorial plan:
- Relevant content organization;
- newsletter design (templates);
- Periodic analysis of management activities on recipient lists.
In some cases, ad hoc lists segmented on the basis of:
- Socio demographic parameters(language, country);
- topics of specific interest(corporate news, new products, offers and discounts, updated price lists).
Together, these activities make email marketing campaigns a functional tool and help maximize their results.
Constant monitoring of statistics, allows companies to adapt and improve their proposed content and results in terms of conversion/action.
Expertise and professionalism ensure that Neikos Digital Agency can provide its clients with a customized and, above all, successful marketing campaign.
The process described can be developed through the use of special platforms.
The platforms used are as follows:
- MailChimp
- MailPoet
- Iris
They allow you to manage the sending of emails to multiple recipients, with either pay-as-you-go or subscription contracts.
Neikos Web Agency, on the basis of the number of subscribers and the frequency of sending under the plan, aims to study, create and propose to the customer the solution tailored to his needs.
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