Bernardini Truffles
Digital marketing, ecommerce, social media for Acqualagna's luxury food
Customer
Bernardini Tartufi
Sector
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Ecommerce and marketing strategies for business growth:
Multilingual catalog, blog, social, Amazon resellers. B2B website dedicated to professionals.
Bernardini Tartufi is a family business in Acqualagna, the capital of white truffles, established in the early 1990s.
It offers a selection of truffle products of the highest quality, made both for the end consumer and for professionals in the world of gourmet gastronomy.
A small company headed by two sisters determined to make their wholesome and tasty products known to a growing audience.
And it is from this goal that the collaboration with our agency Neikos was born, for the creation of a B2B and B2C ecommerce platform and the design of a marketing plan aimed at positioning the brand and products on both the Italian and European markets.
Solution
Our commitment to this continued growth is reflected in the following activities:
- Design and consultancy to define a strategy for online positioning and presence;
- Research, definition and target selection;
- Design and development of B2B and B2C ecommerce platform usable in multiple languages: Italian, English and Spanish;
- Management ofmarketing activities;
- Activities of  lead generation domestically and internationally, mainly based on B2B targets;
- Activities of email marketing through the MailChimp and MailPoet platforms;
- Customer care activities with the targets reached;
- Order management , promo and free samples;
- Influencer marketing management,
- Site optimization for search engines – SEO
- Market analysis and conversion tracking using Search Console and Google Analytics tools;
- Activating social channels Facebook and Instagram – Activating Business Manager and managing social campaigns;
- Editorial management, copywriting, graphic design and photography;
- Google Pay per Click search and display advertising campaigns –Â SEM
- Amazon Seller Central account activation, sales and logistics in the European territory.
From being a small company rooted to the territory, Bernardini Tartufi today has managed to make its mark in the Italian market and in many European countries, also collaborating with various food businesses, seeing its business grow year by year.
Ecommerce Magento as a function of your business
In order to meet the various needs of the Bernardini Tartufi customer, we designed and implemented an ecommerce totally adapted to the needs of the company that interfaces daily with different types of customers, in various parts of Europe.
The Website is in fact divided into 4 stores (B2C – B2B catering – B2B retail – B2B distribution) which in turn are divided into 3 different store views: Italian, English and Spanish.
Each store has its own sales conditions and price list, conveniently manageable through a single platform.
The web design is carefully crafted to communicate the company’s values and identity to the user visiting the site, 100% compatible with all devices, both fixed and mobile.
Amazon Seller Central for brand positioning.
Amazon FBA logistics and shipping in Prime
Nowadays there is no question that Amazon is a powerful online sales tool, capable of guaranteeing-both seller and buyer-beneficial services, transparency and security in transactions.
Having a presence on the Amazon platform, allows you to significantly increase the visibility of your products and increase brand awareness internationally as well.
We have introduced Bernardini Tartufi into this business reality, achieving better and better results over the years, contributing to the promotion of the brand and products especially in foreign countries such as France, Spain, Germany, the Netherlands and the United Kingdom, which represent today-along, of course, with Italy-the most profitable market.
Thanks to the Amazon Logistics, to which Bernardini Tartufi is a member, products are stored within logistics centers in various countries in Europe and shipped directly from the Amazon Distribution Center, which handles order management, shipping-including the Prime shipping (Delivery today/ Delivery in 1 day) – invoices, returns and customer service.
Through the Report tool you can also constantly monitor your brand’s performance within the Amazon platform through detailed analysis and statistics.
